1. How the cookies crumble

Cookies are small files that allow a website to recognise and track users. The Information Commissioner's Office (ICO) groups them into three overlapping types:

  • Session cookies These are files that allow a site to link the actions of a visitor during a single browser session. They are not stored long term and are considered "less privacy intrusive" than persistent cookies.
  • Persistent cookies These remain on a user's device between sessions and allow one or several sites to remember details about the visitor. They may be used to target advertising or to avoid having to provide a password each visit.
  • First and third-party cookies First-party cookies are set by the site being visited. They are typically used to study how people navigate a site. Third-party cookies are issued by a different server to that of the domain being visited. They could be used, for example, to trigger a banner advert based on the visitor's viewing habits.

2. Cookies used on this site

Here's a list of the main cookies we use on this website, and why.

Google Analytics

  • File names:
    • _utma
    • _utmb
    • _utmc
    • _utmz
  • Purpose: These cookies collect anonymous information about site visitors, including the number of visitors to the site, where visitors have come to the site from and the pages they visit. We use this information to compile reports and help us improve the site.
  • More information: Read an overview of privacy at Google (or alternatively http://www.google.com/intl/en/policies/privacy/)
  • Type: 1st party - Performance


  • File names:
    • PREF
    • use_hitbox
  • Purpose: YouTube cookies help maintain the integrity of video statistics, prevent fraud and improve the website experience, among other things.
  • More information: YouTube Privacy Policy
  • Type: 3rd party

Last updated: 27th January 2020

Contact us

  • Call us 020 3773 1210
  • Contact us info@platofs.com
  • Meet us Chiswick Park, 566 Chiswick High Road, London, W4 5YA
  • Office hours Mon-Fri 8am-6pm

We will use your name, email address and contact number (‘personal information’) to contact you about the services you have requested or respond to an enquiry you have submitted, which will require us to share your personal information with our advisers and associated companies where you give prior consent. For further information on how your information is used, including disclosure to third parties, how we maintain security of your information and your rights in relation to the information we hold about you, please see our Privacy Policy.

Email communications are not secure and for this reason Plato Financial Services Ltd cannot guarantee the security of the email, its contents or that it remains virus free once sent.